CRREATIVITY DRIVES EFFECTIVENESS
Creative work drives business. Really? You may think that the only currency relevent for pros in advertising, PR and communications is awards, awards, awards. This might be true. But James Hurman proofs with his book "The Case for Creativity" that award winning campaigns are super successfull. So it´s a win win situation. Profit for the Brand and Awards for the Creatives. Read more in Hurman´s book .
Or browse through my review on slideshare.
Are you inside or outside the box? This wonderful books may help you to answer this question:
Great ideas come from different angles. This articles and papers broaden your horizon:
Where do you find the big idea? In Brainstormings? Better places are around the corner, the kitchen, a concert, a good dinner with friends or ... a video: