CROSS INDUSTRY INNOVATION

Ramon Vullings has written a wonderful book on cross-industry-creativity ... oh no .. on innovation.

Have a closer look into my review on slideshare

CRREATIVITY DRIVES EFFECTIVENESS

Creative work drives business. Really? You may think that the only currency relevent for  pros in advertising, PR and communications is awards, awards, awards. This might be true. But James Hurman proofs with his book "The Case for Creativity" that award winning campaigns are super successfull. So it´s a win win situation. Profit for the Brand and Awards for the Creatives. Read more in Hurman´s book .

 Or browse through my review on slideshare.

IN YOUR CREATIVE ELEMENT

Claire Bridget is a wonderful creative teacher and coach and she has written a book with all her tips and tricks to help you becoming more creative. You must read her book - or my review (in German) on slideshare.


recommended books                     about creativity


Are you inside or outside the box? This wonderful books may help you to answer this question:

more to read                           about creativity


Great ideas come from different angles. This articles and papers broaden your horizon:

watch this ...                                     and become more creative


Where do you find the big idea? In Brainstormings? Better places are around the corner, the kitchen, a concert, a good dinner with friends or ... a video: