Which book on storytelling are most inspiring? Here are my favorites:

  • McKee, Robert: Story. Substance, Structure, Style and the Principles of Screenwriting. Methuen 1999.
  • Field, Syd: Screenplay. The Foundations of Screenwriting. Delta Book 2005.
  • Fuoti, Julie / Johnson, Lisa: Story Juice. How Ideas Spread and Brands Grow. Grapevine Group 2012.
  • Denning, Steve: The Leader´s Guide to Storytelling. John Wiley & Sons Inc. 2011.
  • Sinek, Simon: Start with Why: How Great Leaders Inspire Everyone to Take Action. Penguin Group 2009.
  • Campbell Joseph: The Hero with a Thousand Faces. Pantheon Books 1949.
  • Rushkoff, Douglas: Present Shock – When Everything Happens Now. Orange Press 2014.
  • Gottschall, Jonathan: The Storytelling Animal. How Stories make us Human. First Mariner Books 2012.
  • Microsoft´s Chief Storyteller Steve Clayton has published all his wisdom in an ebook - for free. A must read for every Corporate Storyteller: news.microsoft.com/handbook/

Writing a good story:


What Storytellers can learn from Pulitzer Prize Winners and their leads: https://www.poynter.org/reporting-editing/2018/and-the-winner-for-the-best-pulitzer-prize-lead-in-2018-is%c2%85/ #Storytelling

More inspiration

Understanding creativity

Are you inside or outside the box? This wonderful books may help you to answer this question:

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Great ideas come from different angles. This articles and papers broaden your horizon:

Watch and be inspired

Where do you find big ideas? In Brainstormings? Better places are around the corner, the kitchen, a concert, a good dinner with friends or ... a video:

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