Which book on storytelling was most inspiring for me? Here are my favorites:

  • McKee, Robert: Story. Substance, Structure, Style and the Principles of Screenwriting. Methuen 1999.
  • Field, Syd: Screenplay. The Foundations of Screenwriting. Delta Book 2005.
  • Fuoti, Julie / Johnson, Lisa: Story Juice. How Ideas Spread and Brands Grow. Grapevine Group 2012.
  • Denning, Steve: The Leader´s Guide to Storytelling. John Wiley & Sons Inc. 2011.
  • Sinek, Simon: Start with Why: How Great Leaders Inspire Everyone to Take Action. Penguin Group 2009.
  • Campbell Joseph: The Hero with a Thousand Faces. Pantheon Books 1949.
  • Rushkoff, Douglas: Present Shock – When Everything Happens Now. Orange Press 2014.
  • Gottschall, Jonathan: The Storytelling Animal. How Stories make us Human. First Mariner Books 2012.

Petra Sammer: Storytelling. Die Zukunft von PR und Marketing

O´Reilly Verlag, September 2014, 240 pages, German language. 


Petra Sammer | Ulrike Heppel: Visual Storytelling. Visuelles Erzählen in PR & Marketing

O´Reilly Verlag, Oktober 2015, 328 pages, German language.