Mindfulness is merging into „Conscious Waiting“

Off-Time. Amish Time. Computer Fasting. However you call it. People try to stay away from smartphones to regain life quality. Arianna Huffington is praising the „importance of sleep“ for more health and wellbeing and „mindfulness“ was hot in 2017. This year the next movement is on the horizon: Conscious Waiting. Instead of browsing through social media or playing silly games to kill time in a waiting queue … embrace the standstill. Enjoy the momentum … it´s a gift of time and an resting island in this bustling world. Wait… which brand will jump on this trend?

Downsizing –       Small is beautiful. You know it.

„Downsizing“ is a movie, directed by Alexander Payne and released end of 2017. And it´s a trend which will accompany us the next years. Tiny Houses may be a solution to the growing need for homes in mega cities, less clothes may make our lives easier and less food is healthy anyway. But also big organizations are jumping on this trend: Mercedes-Benz Fashion Week in Berlin recuded its program with less shows. Advertising festival Cannes Lions announced to downsize their awards - focusing more on quality than quantity.  Well, small is beautiful. Today more than ever.

Change of an industry:                Visual PR

Furnitures designed for Instagram? At the international interior show imm—cologne, Designer Monika Förster pointed out that furnitures are designed more and more to impress on a photo, just looking good on the internet. Fashion only for Selfies? Luxury labels focus more and more on the upper part of our body. They call it “Face Furniture”. So hats, ear rings, scarfs are becoming highlights of fashion collections. (and this is all needed as a Millenial will create 25700 Selfies in his live, according to “Edited”). The „Visual Turn“ is in full swing. Images are dominating the internet and the way how we communicate. This does not stop at the corporate world. Corporate communications need to turn its focus to visuals – photos, infographics and videos, videos, video. A dramatic change for the PR industry. Our love for words need to be expanded into a passion for visual storytelling. Interested to learn more about the “Visual Turn in PR”? Interested in a keynote, training or workshop on Visual Storytelling? Find out more with one click or send an email to sammerpetra@gmail.com.

Umbra, Curry, Mulberry -           Colors for 2018

Colors of the future are „Detox For Your Eyes“. Designers at the international interior show (imm Cologne) present furnitures and accessoires in warm and earthy shades and discreet sandy colors. The cosiness of thick fluffy carpets as well as deep and toasty sofas which we´ve seen over the last years is gone. Well, we are only one year away from Bauhaus´ 100th anniversary. But soft colors such as umbra, curry and mulberry are still bringing a sort of „gemuetlichkeit“ to our homes. Have a look into your food bowl and you´ll find the colors of 2018. Interested in how we live in the future? Click here.