To find good ideas and stories you need to do your homework. You need to do research - on your target group, on your topic, on your solution. You need to know about the past and the future. You need to know the obvious and the surprising stuff. The ordinary and the unconventional.


Keep on searching! Here are some sources where to start:


Go to ... Research Institutions


Institut for the Future:


Global Trends: Factiva by DowJones



Reports of the World Economic Forum:


Consumer Insights by Gartner:


Consumer Trends: The Futures Company (London) Yankelovich:


Technology Trends by Comscore:


Business Intelligence by PSFK:




And go to ... Trendscouts


Consumer Trends: Mintel - Consumer Trends in Time:


Global Consumer Trends: Trendwatching:


Business Trends:



Consumer Trends 2020:


Global Lifestyle and Pop Culture Trends by Trendhunter:


Idea Starter for Lifestyle topics:



Google Trends:


Digital and tech trends:


Real Time Search:


UX trends:

And you go to ... ThinkTanks


Faith Popcorn

You know her: have a look into BrainReserve:


Li Edelkoort

The industry trusts her:

Design, Fashion, Consumer Trends: Trend Tablet from Trendguru Li Edelkoort:


Mathias Hoorx und sein Zukunftsinstitut:

A strong name in Germany and beyond:


Peter Wippermann and Trendbüro:


GDI - Gottlieb Duttweiler Institute:


Douglas Rushkoff 

He knows about media and much more:

Want some  Infographics:


Visual trends: GettyImages - Inspiration & Insights:


Ask Forbes

Or you ask Forbes about their future trends. Every year they come up with their favorite list.


Trends in Journalism



Best predicted by the NiemanLab 



And go to...Events



South by Southwest® (SXSW®) Conference & Festivals celebrate the convergence of digital, interactive, film, and music industries. Date: March 9-18, 2018 in Austin. A great source are their programming trends.



A Forum for Storytellers in Marketing and Film - info and newsletter:


Cannes Lions

Everyone knows the Cannes Lions Award - but the Festival and Conference is even better:


psst... popups

pssst… popups sind stories, memes und trends, die ich regelmäßig auf Instagram und meinem Blog "Amazing Stories" veröffentliche. Es ist eine subjektive Sammlung für Storyteller und Campaigner in Marketing und PR, die auf der Suche nach Inspiration sind. Viel Spass beim Schmöckern und inspireren lassen.


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