Oft werde ich gefragt, was denn meine Lieblingsbücher zum Thema Storytelling oder Kreativität sind. Und welche Videos man ansehen sollte und Podcasts hören? Hier ist eine Auswahl meiner Favoriten:
People often ask me what my favorite books on storytelling or creativity are. And which videos to watch and podcasts to listen to?
Here is a selection of my favorites:
Books on Storytelling
- McKee, Robert: Story. Substance, Structure, Style and the Principles of Screenwriting. Methuen 1999.
- Field, Syd: Screenplay. The Foundations of Screenwriting. Delta Book 2005.
- Fuoti, Julie / Johnson, Lisa: Story Juice. How Ideas Spread and Brands Grow. Grapevine Group 2012.
- Denning, Steve: The Leader´s Guide to Storytelling. John Wiley & Sons Inc. 2011.
- Sinek, Simon: Start with Why: How Great Leaders Inspire Everyone to Take Action. Penguin Group 2009.
- Campbell Joseph: The Hero with a Thousand Faces. Pantheon Books 1949.
- Rushkoff, Douglas: Present Shock – When Everything Happens Now. Orange Press 2014.
- Gottschall, Jonathan: The Storytelling Animal. How Stories make us Human. First Mariner Books 2012.
eBooks & blog postes:
- Microsoft´s Chief Storyteller Steve Clayton has published all his wisdom in an ebook - for free. A must read for every Corporate Storyteller: news.microsoft.com/handbook/
- What Storytellers can learn from Pulitzer Prize Winners and their leads: https://www.poynter.org/reporting-editing/2018/and-the-winner-for-the-best-pulitzer-prize-lead-in-2018-is%c2%85/ #Storytelling
Videos on Storytelling
- "The clue to a great story" - Andrew Stanton´s wonderful TED-Talk
- "We are the stories we tell ourselve" - director Shekar Kapur´s TED Talk about the chaos behind stories
- The Hero´s journey - Lovely Visual Storytelling on Storytelling
- "What makes a hero" - by Matthew Winkler featuring Joseph Campbell
- "Storytelling and Science" - Ben Okri at Strata Europe 2014
- "The secret structure behind great talks" - Nancy Duarte´s TED Talk about talks, presentations and storytelling
- "We´re all Storytellers" - Be inspired about Googles storytelling mission
Podcasts on Storytelling (in German)
- #d2mtalk: Im Gespräch mit Petra Sammer über digitales Storytelling, September 2020:
More inspiration
Understanding creativity
Are you inside or outside the box? This wonderful books may help you to answer this question:
- Igor Byttebiert & Ramon Vullings, Creativity Today, BIS 2002.
- Claire Bridges, In your creative element. Kogan Page 2017 - and there is so much more you can learn from Claire. Go to https://www.nowgocreate.co.uk/blog/
- John Hunt, The art of the idea - and how it can change your life, powerHouse 2009.
- Ed Catmull, Creativity, Inc., Random House 2014.
- Austin Kleon: Steal like an artist. New York 2011.
- Maira Kalman, The Principles of Uncertainty, Penguin Books 2007.
- Scott Berkun, The Myths of Innovation, O´Reilly 2010.
- Paul Arden, It´s not how good you are, it´s how good you want to be, Phaideon 2003.
- Paul Arden, Whatever you think think the opposite, Penguin Books 2006.
- Jonah Lehrer: Imagine, New York, 2012. This book earned a lot of critic as Lehrer made up at least one quote from Bob Dylan. So keep this in mind. Anyway, I think it´s a very good summary of a lot of surveys and topics.
- Kelley, Tom / Kelley, David: "Reclaim your creative confidence", Harvard Business Review.
More about creativity
Great ideas come from different angles. This articles and papers broaden your horizon:
- Jennifer Mueller: "Managers reject ideas clients want", Harvard Business Review.
- Jennifer S. Mueller, Shimul Melwani, Jack A. Goncalo: “The Bias Against Creativity – Why People Desire But Reject Creative Ideas", Cornell University.
- Maria M. Capozzi, Renée Dye, and Amy Howe: “Sparking Creativity in Teams: An Executive’s Guide“, McKinsey Quarterly.
- Barry M. Straw: "Why No One Really Wants Creativity".
- Landor: "Selling Creativity".
- Teresa Amabile: "How to kill creativity", Harvard Business Review.
- Vincent R. Brown, Paul B. Paulus: "Making Group Brainstorming More Effective", Blackwell Publishing.
- Scott G. Isaksen, John P. Gaulin: "A Reexamination of Brainstorming Research", The Creative Problem Solving Group.
- Paul B. Paulus, Vincent R. Brown: "Toward More Creative and Innovative Group Idea Generation", Social Personality and Psychology Compass.
Watch and be inspired
Where do you find big ideas? In Brainstormings? Better places are around the corner, the kitchen, a concert, a good dinner with friends or ... a video:
- Why People don´t see the most important: “The Monkey Business Illusion”
- Great ideas need a stage: “Joshua Bell plays at Metro”
- “29 Ways to stay creative”
- Why time matters: “Creativity Deadlines”
- What neuroscience knows about innovation: "Authors@Google: Dr. Gregory Berns"
- A must see: “John Cleese on Creativity”
- Matt Ridley: "Where ideas have sex"
- Elizabeth Gilbert: "Your elusive creative genius"
- Kirby Ferguson:"Everything is a remix"
- Susan Cain: "The Power of Introverts"
- Get inspired: Matt Cutts "Try something new for 30 days"
In German only ...
Ramon Vullings hat ein wunderbares Buch über Cross-Industry-Kreativität geschrieben, viel mehr, wie unterschiedliche Branchen voneinander lernen können. Eine Review dieses Buches finden Sie hier auf slideshare.
Kreativität sorgt für Umsatz. James Hurman hat dies im Auftrag der Cannes Lions in einem äußerst aufschlussreichen Buch bewiesen. Und auch wenn es sich hier um ein PR-Werk der Cannes Lions handelt, so ist sein Buch durchaus lesenwert. Eine kurze Zusammenfassung finden Sie hier auf
Claire Bridget ist eine fantastische Kreativ-Trainerin - und sie gibt großzügig ihr Wissen weiter. Meine Zusammenfassung ihres wunderbaren Buches "In your creative Element" finden Sie hier auf slideshare.
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