What´s the most ineffective creativity technique of all? Yes, it´s brainstorming. So do you do brainstormings?
If you think your brainstormings could be more structured, sorted and efficient...
If your think your teams needs a bit support to become more creative ...
If you are not sure how much creative talent your team has and how to unleash this potential ....
give me a call.
As this is what I do - helping teams to become more creative and find better ideas - especially teams in communications, marketing and PR - teams in corporations and agencies. How can I help? Here are some ideas for you:
Interested in one of these? Looking forward to your email: email@example.com
You want more inspiration right now? Browse through this website and you will find: Creative Tools you can use, Books & Videos which light up your creativity, some Trends to start with and Sources on trends for your own research. Have fun!
I´ve been 25 years with an international agency - with Ketchum* - and as Chief Creative Officer I was responsible for the creative inspiration and motivation of teams worldwide. Sometimes I used quite unconventional tactics such as "Brainstorming in the Dark". Have a look:
*2015 and 2016 Ketchum Pleon was awarded as "most creative PR-agency in Germany". Petra Sammer left the agency 2017 and founded her own business.