Whats the most ineffective creativity technique of all? It´s Brainstorming.
Do you do brainstormings? And how efficient are this meetings?
If you think your brainstormings could be a bit more structured and sorted, give me a call. Because this is what I do.
What´s the job of an idea coach? I help companies and agencies, Marketing- and PR teams to find new ideas.
Sometimes with quite unconventional methods.
Curios? Have a look into "Brainstorming in the Dark".
2016 I had the pleasure and honor to be a jury member at the Cannes Lions Awards (again - after being a jury member of the Cannes PR Lions in 2014). The category I judged on was a very interesting and challenging one: "Creative Data" as part of the Cannes Innovation Festival. One crucial question came up in the judy room immediately: will data become more important than creativity or what´s the influence of Big Data on Big Ideas? Here is more about the Cannes Lions Festival and why data will become more and more important: Cannes Lions 2016 Interview (in German).
Best cases from around the world - from fabulous brands and their agencies.
Chewing gum make you seem more ... well, fun, social, nice, open, tolerant ... and insight demonstration with a twin effect. Awesome stunt for awesome PR. Read more about it in Ad Age.