Idea Coach

Whats the most ineffective creativity technique of all? It´s Brainstorming.

Do you do brainstormings? And how efficient are this meetings?

If you think your brainstormings could be a bit more structured and sorted, give me a call. Because this is what I do.

 

What´s the job of an idea coach? I help companies and agencies, Marketing- and PR teams to find new ideas.

 

Sometimes with quite unconventional methods.

Curios? Have a look into "Brainstorming in the Dark". 

 

Big Data instead of Big Ideas?

 

2016 I had the pleasure and honor to be a jury member at the Cannes Lions Awards (again - after being a  jury member of the Cannes PR Lions in 2014). The category I judged on was a very interesting and challenging one: "Creative Data" as part of the Cannes Innovation Festival.  One crucial question came up in the judy room immediately: will data become more important than creativity or what´s the influence of Big Data on Big Ideas? Here is more about the Cannes Lions Festival and why data will become more and more important: Cannes Lions 2016 Interview (in German). 

 




Is this creative? Sure it is! Have a look.

Best cases from around the world - from fabulous brands and their agencies.

Lacoste replaces logo

Lacoste’s removed its crocodile logo to makes room for 10 endangered species.  An award winning campaign to raise attention on the work of UICN . Read more on their microsite and comments in blogs and media.


Bledent shows almost identical

Chewing gum make you seem more ... well, fun, social, nice, open, tolerant ... and insight demonstration with a twin effect. Awesome stunt for awesome PR. Read more about it in Ad Age.