Images are trumps - not only on the web. We are enthusiastic about infographics, photos and, above all, videos. Experts call this paradigm shift - the move away from text and toward images - "visual turn. And this change is not a passing fad. It is profoundly changing our information behavior. And we are right in the middle of this change.
But it is by no means a matter of further increasing the proportion of images just with another decorative stock image. Successful communication relies on visual storytelling. On images that trigger stories, that arouse curiosity, that draw customers into your story, that are "likeable" and "shareable".
Learn more about the "visual turn" and its impact on marketing, PR, corporate and employee communications. Present more visually attractive and become a visual storyteller!
The "visual turn" is in full swing - less and less we convince with text. More and more important are visual elements - graphics, photo, film. But dealing with visuals is new - for many of us. Most of the time, we concentrate on the words of a message and too little on its images. Roo many fall back on standard material and can hardly justify which images are appealing and which are not.
In this training you will learn the basic principles of expressive images and receive a criteria catalog on how to distinguish narrative image material from expressionless visuals.
Who is this for? For communications teams (companies and agencies) who are very good at text, but need to catch up and train "visual communication".
Formats: Keynote | half-day workshop | full-day seminar | online webinar
"Oh dear, we need (more) videos" - that's how it sounds in many companies ... in marketing and PR. But where do you find good stories for all these videos? And what does it take to make a film an extraordinary eye-catcher?
Filmmaker and producer Philipp Lenner and storyteller Petra Sammer explain the key steps and basics from planning to production of a movie. They explain film terminology and show the crucial differences between product, brand and image film.
Of course, we also dive into the world of storytelling. By the end, you will have understood which "hero" you need for a successful story, how to get emotional and why it is better not to have the film spoken by the "colleague with the great voice".
Who is this for? This workshop is for everyone who is pretty new faced with the production of videos and corporate movies.
Formats: Half-day course | day seminar | workshop | online webinar.
"Storytelling" - a term that is becoming more and more prevalent in the environment of "online communication" and "content marketing". But what is "storytelling" in the digital space? On the web, the possibilities for storytelling seem inexhaustible. This training focuses less on individual channels or tools, but provides an overview of success strategies for multi- and transmedia storytelling.
With best practice cases and current examples on hand, the crucial issues of crossmedia storytelling will be discussed and elaborated (e.g. "plot-driven stories" versus "character-driven stories" or "hub strategy" versus "serial storytelling" - to name just a few).
The training concludes with current trends on storytelling - including fluid/participatory storytelling and immersive storytelling.
Who is this for? Beginners in communications and PR, freelancers and agency teams who want to tell stories more strategically online.
Formats: Keynote | half-day course | Workshop | online webinar.