As Creative Director I help teams to become more creative and find better ideas and stories. Teams in Communication, Marketing and PR, in corporations and agencies benefit from my experience as a Chief Creative Officer and Creativity trainer.
How can I help you? Here are some ideas:
Interested in one of these? Have a look into all seminars:
To find great stories and fresh ideas you need to do your homework. Dig deeper and get to know the topic, the target group and the circumstances. Search for the obvious and the surprising. The ordinary and the unconventional:
Creativity only needs a white sheet of paper? Quite the opposite. Many people even fear the emptiness of a white sheet of paper. If you're looking for some help to kick off your creative process (with apps, platforms, links and tools), you're sure to find it here:
There are so many good books about creativity. And such fundamental literature about storytelling. Here is a selection of the books you should know. As well as some videos you definitely should watch:
Life is not only about working. If you're interested in what else I do, feel free to check out my latest creative projects and stories.
As Chief Creative Officer Petra Sammer was responsible for the creative inspiration and motivation of agency teams worldwide. Sometimes with quite unconventional creative techniques such as "Brainstorming in the Dark". Have a look:
*2015 and 2016 Ketchum Pleon was awarded as "most creative PR-agency in Germany". Petra Sammer left the agency 2017 and founded her own business.