Creative Statements


2014 I had the honor to serve as a jury member for the most prestigious award in advertising and PR: the Cannes Lions. The  Creative Statement project was designed to show some of these golden Cannes Lions in quite unusual context - and with some quite special  quotes.

City Walk Munich


Munich has up to 42 different quarters. 2015 I visited all of them.  I strolled "kreiz und quer" (criss cross) through my hometown for a photoproject celebrating the beauty of Munich. Have a look at "Kreiz und Quer" on tumblr.

Sketch Notes


While listening to a keynote or a talk I doodle and draw. That´s how I memorize best ideas from a speech. I pin them on pinterest for my and others pleasure. 



Words on Hand


Handwriting is beautiful. We are surrounded by so many  text made by machines that we have a strong desire for words written with hands. Words on Hand is a project for fans of poems by Rainer Maria Rilke and a homage to  carefully used words.

Change Perspectives


Global warming is a threat to all of us. Change Perspective is a photoproject, featuring a thermomether in the shape of a little Swiss hut at 100 places around the world - from New York to Berlin, from documenta in Kassel to the Mexican boarder in Texas. The project ended at New Years Eve 2012 with a detonation of the hut in the Austrian Alps.

Out of Grafing


All started as a little help for my friends 2006. I often go out for dinner so people ask me where to go for good food. Thats why "Out of Grafing",  a food blog, was born - featuring restaurants, coffee shops, bars and hotels. After ten years this blog goes far beyond Grafing.



Buying Local - 365 Days


"100 % local" was the motto of 2010.  Project "Heimkauf" started on New Years Eve for 365 days.  As we live in such a wonderful region we decided to spend as much money as possible local. Well, when it comes to food ... buying local is easy  (if you are able to get out of bed early on Saturday morning). The rest was tricky... 

Movie Marathon


I am a film philologist. So I studied film philology - the exploration and analysis of movies. I´ve seen many movies in my live and 2013 I started a movie marathon to see all Oscar Movies. This are 86 films and approximately 10.320 movie minutes. I know the criterias of the Academy of Motion Picture Arts and Science are controversial as this award was launched to promote U.S. movies -  but it´s quite fun to see them all. 

100 Thought Leaders


Who are the most influencial thinkers worldwide? The Swiss Gottlieb Duttweiler Institut publishes every year a list of 100 people.  "100 Thought Leaders" was a personal knowledge project to learn as much as possible about the diverse ideas and innovations which will shape the next century.



Munich Notepad


"Munich Zettelwirtschaft" is a stack of 40 stories about 40 quarters in Munich combined with 80 white notepads - ready for your own stories.  

Its a nice little gift for Munich lovers and fans. The full prize of 15 Euros goes as a donation to the homeless in Munich (http://biss-magazin.de/spenden). Interested? Please send me an email: sammerpetra@gmail.com


Fascinated by Games


After I´ve written two textbooks on storytelling I thought it is time to start my own story. "Ich spiele" covers my first steps into the Gaming scene and industry. Here is how all began:  "At my 47th birthday my husband surprised my with an unusual gift: a Xbox One. So I was up to start my life as a gamer, to discover new virtual horizons and get lost in the wildness of digital worlds. But with 47 your are no more as naive as with six. So my gaming career evolved differently than I thought and I got my pretty own view  on all this ..."

The Real Truth about Sabbaticals


2015 was an amazing year. I stepped back from my daily job as Chief Creative Officer - for a full year.  And as exciting this year was there is also an untold truth about sabbaticals ...