Do you consider yourself as a good storyteller? No? Why do you hesitate? You´ve learned the art of storytelling at
the age of 3 or 4. So don´t worry, you may have just forgotten some principles. For Marketing and PR storytelling
seems to be a promissing technique, capable to overcome communication barriers, to reach out to customers and stakeholders and to help messages to be heard. Great stories are
remarkable, engaging and they go viral - all this is a trump card. Be inspired by novelist, scriptwriter and game developer and learn how
they gain the attention of their audience.
Five principles are key to a great story:
If you like to discover more listen to this episode of CSuite - my interview with Russell Goldsmith on Storytelling: CSuite-Podcast of Russell Goldsmith whom I met at the ICCO Summit in Oxford
There are wonderful examples in PR, Marketing and beyond how to use storytelling successful. There is science how to use storytelling most effectively and insights how to find, create and implement storytelling strategies best. At my blog amazing stories you´ll find regular updates what´s out there.
Best Storytelling - Best Practices
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