Do you consider yourself as a good storyteller? No? Why do you hesitate? You´ve learned the art of storytelling at
the age of 3 or 4. So don´t worry, you may have just forgotten some principles. For Marketing and PR storytelling
seems to be a promissing technique, capable to overcome communication barriers, to reach out to customers and stakeholders and to help messages to be heard. Great stories are
remarkable, engaging and they go viral - all this is a trump card. Be inspired by novelist, scriptwriter and game developer and learn how
they gain the attention of their audience.
Five principles are key to a great story:
If you like to discover more on this five principles have a look into this paper: Transmedia Storytelling for Brands
or listen to my latest interview on Storytelling - at the CSuite-Podcast of Russell Goldsmith whom I met at the ICCO Summit in Oxford
There are wonderful examples in PR, Marketing and beyond how to use storytelling successful. There is science how to use storytelling most effectively and insights how to find, create and implement storytelling strategies best. At my blog sammerstories you find regular updates what´s out there. Or flip through the presentations at SlideShare:
Best Storytelling - Best Practices
Follow on Twitter to keep yourself informed about the latest discussions on storytelling in the Marketing and PR world.
Some images are stronger than others. Some images are more than nice. Some images tell a story. To identify these "strong" images and distinguish them from the "ordinary" whatch out for this six factors of success:
1. Eye Catcher: images with a "wow"-factor, that catch your attention immediately.
2. Bullets: images which work super fast. They are able to explain complicated topics with just one image.
3. Eye Candy: images which are aesthetic and beautiful to touch our soul
4. Door Opene: some images are an escape into another world. They are like Alice´ rabbit hole.
5. Zeitgeist: Strong images pick up the Zeitgeist. They quote pop culture and refer to our inner image libary.
6. Meme Hijacker: Images which go viral often jump on memes everyone is talking about.