In the area of social and digital media Storytelling is a promissing technique, capable to overcome communication barriers, to reach customers and stakeholders and to help  messages to be heard. Great stories are remarkable, engaging and they go viral. You just need to know the key elements of a powerful story.  That´s what this book is about: Storytelling. Die Zukunft von PR und Marketing. O´Reilly Verlag, 2014, 240 pages, German. 

 

Thanks to my friends and fans: From October 2014 to August 2017 "Storytelling" is among the top 3 best selling books on Amazon in the category "PR" . Here are some book reviews: Florian Lapiz, #rockyouremailFelxi BeilharzConpublicaPR Reportt3nmondpropagandarat-und-tat-marketingstudierenichtdeinlebenscheidtweiler-prmcschindler, medienrotKMTO MarkenWeltenLukas AddaF. RickertPeterargusaugeAnnika Schachlittelemissbookstore,  Robert WaltonMichael DomsallaLamb & Byte.

Thanks to all of them. A special thanks to Chrispher End´s creative  Vine Book Review.




"Images are the new headlines" - the future of storytelling is visual. Marketing and PR experts need to learn a new grammar, the grammar of visual language as photos, infographics, videos and multimedia stories dominate modern communications. That´s the theme of this book. Graphik Designer and Art Director Ulrike Heppel and myself give an overview on the rise of visual storytelling in corporate and brand communications as well as key elements and critical success factors for strong images. Have a look: "Visual Storytelling", O´Reilly, 2015, 328 pages, German.

 

"Visual Storytelling" April/May 2016 the best selling book on Amazon in the category "Business to Business".

Here are some Book Reviews by: t3n, 52buecher, Natascha Ljubic - So many thanks for this reviews.

You can also listen to some podcasts - interviews with Uli Heppel an me on the topic of Visual Storytelling and our book: Kolophon with Tim Pritlove und Management Radio with Wolfgang Eck.

Thanks to my friends and fans: From Dezember 2015 to March 2016 "Visual Storytelling" is the best selling book on Amazon´s in the category "Business to Business" .

 



"Munich Zettelwirtschaft" is a stack of 40 stories (in German) about 40 quarters in Munich combined with 80 white notepads - ready for your own stories.  Its a nice little gift for Munich lovers and fans. The full prize of 15 Euros will be donated to the homeless in Munich (http://biss-magazin.de/spenden). Interested? Please send me an email: sammerpetra@gmail.com

 

An 42 Tagen war ich 2015 in 42 Stadtvierteln in München unterwegs‪. Daraus entstanden jede Menge Fotos und selbstverständlich Geschichten. Die gibt es nun nicht nur auf einem Fotoblog (petrasammer.tumblr.com) anzusehen, sondern auch in einem Zettelkasten zu lesen. Die "Münchner Zettelwirtschaft" ist ein Block mit 40 Geschichten und Bildern aus München, sowie 80 weißen Notizzetteln für die eigenen Gedanken und Stories. Ich verkaufe die "Münchner Zettelwirtschaft" für 15 Euro zugunsten der Obdachlosenhilfe München "Biss" (biss-magazin.de). Interesse? Dann einfach eine email an sammerpetra@gmail.com