Leadership Skill storytelling

The art of storytelling is a key competency for leaders.
Storytelling is the ideal communication technique to engage and inspire employees, customers, and stakeholders—especially when rational communication reaches its limits.

Whether in internal communications, keynotes, or presentations, storytelling is emotional, personal, and—above all—memorable. That’s precisely why it is worth mastering this technique and applying it with intent.

Do you regularly speak in front of an audience? Whether it's clients, your team, industry peers, or professional gatherings — and you're looking to expand your rhetorical toolkit — but think storytelling isn’t for you? Perhaps you believe you’re not a natural storyteller, or that you simply have no stories to tell? You're not alone in this.

Scientists, engineers, business professionals, lawyers, project and team leads, CEOs and senior executives — they all present frequently, yet rarely tell stories. In doing so, they often miss a powerful opportunity to truly connect with their audience.

The art of storytelling in keynotes, speeches, and presentations enables you to deliver your message in a more personal, emotional, entertaining — and ultimately more effective — way.

The good news? Storytelling can be learned.

Discover the principles behind successful storytelling: the narrative structures and patterns — from the Hero’s Journey to the Sparkline — that help you craft the right story for your next talk. Learn the essentials through the “pssst… method,” a practical approach that captures the key elements of this powerful communication technique. And start incorporating the art of storytelling into your own rhetorical repertoire.

Seminar Contents:

•  What is storytelling? Rhetorical tool and method of organization
• Keynotes vs. presentations: Understanding the difference
• What’s your story? Core story, narrative, and plot
• Keeping your audience engaged: The red thread
• On camera presence: Why TED Talks work so well
• Drama, baby! Emotion in public speaking
• Mental cinema: Making your keynote unforgettable
• Storyteller’s duty: What truly matters
• Hot start, happy end: How to open strong and close stronger

 Who is it for? This seminar is ideal for anyone preparing to step on stage, appear on camera, or speak into a microphone to inform, persuade, and inspire. It’s also designed for those who craft and develop keynotes and speeches for others.

Formats available: Half-day course | Full-day seminar | Online webinar | Individual coaching

 The world of work is changing — and so is the way leaders communicate. While traditional, hierarchical team structures often rely on a factual, matter-of-fact tone, modern models of collaboration and self-organized project teams demand a very different approach. Classic leadership tools like command and control are giving way to storytelling and visual visioning — communication methods that inspire, engage, and connect.

Storytelling offers a powerful advantage when interacting with employees, team members, customers, influencers, and stakeholders alike. Stories capture attention, resonate emotionally, and are far more memorable than data alone.

This seminar equips you with practical tools and exercises to become an effective storyteller. Using best-practice examples, you'll explore how storytelling works within organizations — from leadership stories and knowledge-sharing narratives to change and transformation stories, all the way to your own unique signature story.

Seminar Topics:

• What is Leadership Storytelling? Definitions, impact, and areas of application
• How-To Guide: The building blocks of compelling leadership stories
• Creating meaning through storytelling: Strengthen, guide, and motivate teams with narrative
• Bringing change to life: Illustrating transformation through storytelling
• Your story portfolio: The essential stories every leader should have ready
• What’s your story? Defining your personal signature story
• Common pitfalls: The biggest storytelling mistakes leaders make

Who is it for? CEOs, senior leaders, managers, and team leads — this seminar is designed for anyone who wants to drive change with their team and expand their leadership communication toolkit.

Available Formats: Half-day course | Full-day seminar | Online webinar | Individual coaching